Case study
Localise and improve True Classic's mature media setup
Additional revenue
+$500K
ROAS increased
+26%
TRUE CLASSIC
Challenge
True Classic is a US based DTC men’s apparel seller. Founded 4 years ago, the company grew to $250M turnover in US and beyond, and is one of today’s fastest growing DTC brands.
In the beginning of 2023, the expansion into 140 new markets did not provide the wanted growth level, the eight digits marketing channels and assets were sometimes localised but did not deliver a stable foundation for further growth.
Approach
Structured localisation plan for Meta ads/creatives with AI and human overdubbing and actor re-creation.
Website AB tests to localise supply.
Landing page creation to increase effectiveness of media spend.
UX research to increase website conversion rate.
Results
+26% ROAS (return on ad spend) based on localisation of ads/creatives.
+$500k more revenue based on landingpages.
Case study
Localise and improve True Classic's mature media setup
Additional revenue
+$500K
ROAS increased
+26%
TRUE CLASSIC
Challenge
True Classic is a US based DTC men’s apparel seller. Founded 4 years ago, the company grew to $250M turnover in US and beyond, and is one of today’s fastest growing DTC brands.
In the beginning of 2023, the expansion into 140 new markets did not provide the wanted growth level, the eight digits marketing channels and assets were sometimes localised but did not deliver a stable foundation for further growth.
Approach
Structured localisation plan for Meta ads/creatives with AI and human overdubbing and actor re-creation.
Website AB tests to localise supply.
Landing page creation to increase effectiveness of media spend.
UX research to increase website conversion rate.
Results
+26% ROAS (return on ad spend) based on localisation of ads/creatives.
+$500k more revenue based on landingpages.
Case study
Localise and improve True Classic's mature media setup
Additional revenue
+$500K
ROAS increased
+26%
TRUE CLASSIC
Challenge
True Classic is a US based DTC men’s apparel seller. Founded 4 years ago, the company grew to $250M turnover in US and beyond, and is one of today’s fastest growing DTC brands.
In the beginning of 2023, the expansion into 140 new markets did not provide the wanted growth level, the eight digits marketing channels and assets were sometimes localised but did not deliver a stable foundation for further growth.
Approach
Structured localisation plan for Meta ads/creatives with AI and human overdubbing and actor re-creation.
Website AB tests to localise supply.
Landing page creation to increase effectiveness of media spend.
UX research to increase website conversion rate.
Results
+26% ROAS (return on ad spend) based on localisation of ads/creatives.
+$500k more revenue based on landingpages.
