Leading in growth marketing.
Scaling revenue through international growth marketing.
Growth marketing done right.
We were fed up with how agencies help clients grow.
Growing revenue is not rocket science or magical, but a deliberate process involving sweat and structure. After +15 years working for both Fortune 500 companies and scale-ups, we often find 1 or more of these 4 reasons blocking growth. Let’s fix them.
The 4 common growth blockers.
1.
Paid advertising is the go-to solution.
Lower revenue? Targets not met? The solution always is more advertising spend. Or a new paid campaign. Sounds familiar?
Typical problems? Skipping over the problem (is it AOV, creative fatigue or dropping conversion?) or just focussing on advertising instead of exploring other solutions.
Examples? Thinker the core offer & benefits, improve website conversion or try new (unpaid?) marketing channels.
2.
Internationalisation is a balancing act
It often proceeds too quickly, such as adding a new country on Instagram without proper localisation, or too slowly, like spending six months on a complete website overhaul or creating a University grade go-to-market plan.
3.
Silver bullets
Putting all hopes on the next big thing—an influencer campaign, TikTok, or a new product model—to magically boost revenue. However, fundamental growth obstacles are overlooked.
4.
We test and use data, but..
Time and revenue pressures impede a structured testing and learning plan. Constantly shifting priorities and KPIs make it difficult to ensure consistent testing. Does it seem like we’ve tested this before?
Why the name ‘Swell’?
Swell is a metaphor for energy and growth.
Swell is a powerful upward movement of water. A thrust. A wall of sound, packing many megatons of force. We are captivated by these waves, by it’s Swell.
Swell is the original word for ‘cool‘ in America, before cool was ‘cool‘.
Swell has an obvious association with surfing. That is something we love to do, next to riding the waves of growth.