Growth marketing
+ cases.
Use enterprise grade, tried & tested growth strategies
to reach your next growth level.
How we grow your business.
1. Data based growth plan.
Set up a deliberate foundational strategy for growth.
📚 Analyse your offer, benefits & brand
🧪 Validate your Product Market Fit (PMF) & marketing channels
🚀 Growth plan, workshops & roadmaps
2. Improve your website.
Get people who visit to actually buy from you.
👀 Analyse user behaviour and your full conversion path/funnel
👨⚕️ Speak to your users, UX research
🚀 Conversion Rate Optimisation (CRO) and website improvements
3. Media buying.
Getting you in front of buyers.
👀 Define a marketing channels action plan and execute
🎯 Paid advertising: Google, Facebook/Insta, Tiktok, LinkedIn, Amazon
✨ ‘Free’ advertising: Email, SEO, referral, social sharing & content
Growth case studies.
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![true classic]()
True Classic
US based DTC men’s apparel. With $250M revenue it is one of today’s fastest growing DTC brands.
Challenge
Improve website conversion to unlock more media spend and growthApproach
1) Structured Landing page creation program to increase effectiveness of media spend (+20 new pages)
2) UX research and execution to increase website conversion rate for US websiteResults
+$500k additional revenue based on landingpages
27 concrete website changes and AB testsAdam Eisenstadt, sVP Commercial
“Huge thank you for driving media performance, thinking deeply about creative strategy and testing, building landing page capacity and UX/UI initiatives. You’ve been invaluable and will be missed” -
![Conzuri Growth marketing]()
Conzuri
UK based height elevation shoes. Ranked Top 10 fastest growing DTC shoe brand, since 2020.
Challenge
Increase our growth further, by prioritising several growth initiatives and update our growth strategyApproach
1) UX research, business and website behavioural data analysis
2) Website design iterations and AB tests on different ecommerce elements.Results
Higher conversion and more revenue (details classified)Jack Consalvi, Founder
”Swell works based on strategy and data, they are fast and reliable and they are a great fit for my marketing organisation. Good stuff.” -
![Aurore Growth Marketing]()
Aurore
French based B2B solar panel company MVP.
Challenge
Validate a B2B MVP for solar panel sales in France
Approach
1) Shape offer and benefits
2) Setup and run landingpage and LinkedIn campaign for lead generation
Results
Delivered high value leads, MVP successful to next stageQuentin Carayon, Co-Founder
”Great working with Tobias and Cyril on validation of my MVP. This gives the confidence we need to take the next step” -
![Komrads growth marketing]()
Komrads
Belgium based B2C sustainable sneakers. Successfully crowdfunded and in business since 2016
Challenge
Slowing down growth and low ROASApproach
1) Redesign and develop Shopify website based on UX research and ecommerce best practices, followed by CRO iterations
2) Improve media buying (Facebook, Instagram, Paid Search) and add channels (SEO, Email, Affiliate)
3) Develop and AB test Meta creatives and implement Channable feed
Results
+41% revenue
+21% website conversion rate
>2.3 ROAS
Mark Vandervelde, Founder
”Strong start based on a holistic approach based on data and ecommerce best practises” -
![WoodYouCare marketing]()
WoodYouCare
Netherlands based B2C carbon offset startup.
Challenge
Get more sales by identifying growth opportunities
Approach
1) Rework offer and benefits, brand strategy
2) Revamp website (homepage, product page)
3) Start Paid Search and Affiliate marketingResults
Much higher conversion, more revenue (details classified)Doron Zarr, Founder
”Amazing work and a durable partnership with Swell leads to sustainable growth.” -
![mibeso growth marketing]()
Mibeso
German B2B startup focussing on development services for SMEs.
Challenge
Build offer and proposition, validate MVP and bring in leadsApproach
1) Proposition workshop
2) Design and build website in EN/DE
3) Setup and run LinkedIn campaign, SEO and social seeding campaigns for lead generation
Results
Delivered website optimised for content
Revenue growth (classified)
Growth is not magic.
It is deliberate.
“Swell is a leading growth marketing agency because our unique growth approach.”
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We use both cutting edge free and paid advertising channels to reach people with your brand’s story, combined with a modern & lean website which actually converts them
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Both. We create real insights, combining techniques like user testing and 5 second tests combined with strong data analytics of your full funnel
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Traditional marketing uses techniques from the fields of branding and advertising to run marketing campaigns and online (performance) marketing.
These techniques are also used in growth marketing, but growth marketing put’s a lot of extra emphasis on 1. experimentation and continuous learning to discover value for your customers and 2. techniques from product marketing and user experience (UX) which convert people into buyers.
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The short answer: Yes. Some are used in the same way, some are tailored to you, and some are seldom used because of overkill, no data, or too expensive.
We have ample experience in tailoring techniques from large enterprises to startups and scale ups. Based on the needs of your customers, your budget and available data, we create a plan focussing on a mix of telling your story better, and getting you out there.
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We base our prediction on: 1 our knowledge of growth marketing, 2 your industry and prior knowledge and most importantly 3, continuous testing and learning.
Based on these, we create a growth plan to uncover your growth patterns. That sounds simple, and this approach is in fact simple indeed.
Yet, we are not an agency who has all the answers upfront. We don’t grow each and any business with 50% in 2 months per default. Instead, we invest to get you know you, your customers and we test & learn. With this basis, we can accurately predict your next growth.