Part 2 of one of my most successful post here by far. Today we cover a tricky one: neutral outcomes. This calls for dialogue - how do you manoeuvre through these grey zones? Chime in with your strategies and insights

Why should you win less AB tests?

What makes a workshop great? 3 techniques I use in most workshops, steal & try for yourself

Many companies struggle to define if they truly reached product-market fit 😅

Sad truth, most of them never reach one.

🌟 Reflecting on 40: 4 Lessons Learned During My Career 🌟

As I celebrate turning 40, I find myself in a reflective mood, thinking back on my career path. The road to this milestone has been filled with many highs, lows, and invaluable lessons that have shaped me professionally and personally. Here are 4 of my key lessons:

Stuck in slow-growth mode? I see often that weak offers are the culprit. Let's delve into 5 frequent growth blocks and their solutions.

When should you start conquering a new country? 5 lessons on go to markets for online start ups and scale ups.

The role of AI for growth marketing in 5 lessons: an assistant to be supervised.

7 things I hate about AI as growth marketer.

My last post covered what I love about AI as growth marketer, in a follow up I will cover my verdict.

Also part of the 97% who use AI wrong as growth marketer, according to (too popular) articles on LinkedIn? My first hand experience after 1,5 year playing with generative AI.

Today, let's dive in 7 AI applications I love as growth marketer. In 2 upcoming posts, I will cover what I hate, and my personal verdict, so you can judge why am part of the 97%.